Case Study
Chinese New Year 2026 × Tottenham Hotspur
A seasonal brand film for Tottenham Hotspur’s Chinese New Year 2026 activation, culturally resonant for the moment, globally consistent for the club, and cut for immediate social deployment under a compressed campaign window.
Challenge
CNY content sits at a difficult intersection: it must feel locally authentic to festive audiences while meeting the governance and visual standards of a major international sports brand. The timeline was tight, with campaign-ready delivery and no extended revision runway, and the assets needed to work across vertical and horizontal placements without feeling like two different campaigns.
Approach
We structured the piece around a clear seasonal narrative arc: celebration, community, and club identity, with editorial rhythm tuned for social retention rather than broadcast length. On the director side: warm tonal palette, intentional framing on gesture and atmosphere, and cut logic that builds emotional lift before the brand resolution. On the campaign side: we planned for platform-native formats from day one, vertical-first for Reels and stories, horizontal for broader club channels, with brand-safe composition in every frame. Pacing, supers, and end-card real estate were considered for thumb-stop performance and official-channel polish simultaneously.
Outcome
Campaign-ready assets delivered on schedule, festive enough for CNY and disciplined enough for global club standards. The package gave the team immediate rollout capability across social placements, with a single visual language that protected brand integrity while landing the cultural moment.
Related service: Social Media Content